In this Course, You will learn how to bring websites to the top of Yandex and Google. You will learn how to select keywords, modify content to meet the requirements of search engines, and drive quality traffic to the site. You can increase sales through effective website promotion and start your career as an SEO specialist from scratch.
About the profession:
An SEO specialist is responsible for search engine optimization of websites and helps promote pages to the top results of Yandex and Google.
SEO specialists can work remotely from anywhere worldwide and collaborate with clients in Russia and abroad. To start a career, it is enough to master the terminology and learn how to promote sites with a regional link.
Who is this course suitable for?
For beginners:
Learn SEO tools and SEO services, and how to audit websites, optimize content, collect semantic core, and evaluate promotion effectiveness. Master an in-demand profession from scratch and be able to get a job in an agency or take on freelance orders.
Learn SEO tools and SEO services: This refers to gaining knowledge about various software and services that assist in search engine optimization (SEO). These tools help improve website visibility on search engines.
- How to audit websites: This involves analyzing a website’s performance and identifying areas for improvement to boost its search engine ranking.
- Optimize content: This means adjusting the website’s content to make it more appealing to search engines and users.
- Collect semantic core: This is the process of gathering and organizing the keywords and phrases that are relevant to the website’s content.
- Evaluate promotion effectiveness: This involves assessing the success of marketing and SEO strategies to see how well they are working
Business owners:
You will learn how to independently bring a company’s website to the top of search engines or competently set tasks for SEO contractors. You will understand the features of business promotion in a particular region and learn to analyze its effectiveness.
You will attract traffic to your site and be able to sell more than your competitors.
Marketers who want to understand SEO:
You will understand how to collect a semantic core, conduct an audit of sites, and rank them higher in searches. Learn how to set tasks for SEO specialists and copywriters. Learn to work with external links, analyze site positions, and traffic quality, and prepare reports.
You can attract free traffic to your site and earn more.
What will you learn:
Conduct technical audits of websites
Learn to look for errors on a website using the Screaming Frog service, and test usability and data loading speed. You will accurately determine what needs to be improved on the site, and you will be able to justify the improvements to the client.
Optimize site:
You will learn how to promote websites in regional search results, optimize catalogs in an online store, and increase website loading speed. You can make a good mobile version of websites and add AMP pages and Yandex.Turbo.
Work with content on the site:
Learn to analyze content and refine it so that your site ranks in the top search positions. You will be able to place keywords, edit the page layout, and add meta tags that will help promote your site in the search results.
Drive quality traffic to the site:
Learn to audit the site’s link mass, place high-quality external links, and remove those that lower the site’s position in the search results. You will learn how to bring your target audience to your website and help customers find you in searches.
Create a semantic core:
You will understand the types of search queries, learn to select keywords for different tasks, and correctly insert them into the content on the site. You will learn how to form the correct website structure and add new pages that will easily get to the top.
Evaluate the effectiveness of SEO promotion:
Learn to analyze positions and traffic using web analytics services: Yandex. Webmaster, Google Search Console, Yandex.Metrica, Google Analytics.
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