Indonesia Headphones and Earphones Market Research Report: Forecast (2024-2030)
The Indonesia’s Headphones and Earphones Market size is expected to exceed USD 1 billion by 2030 and it is anticipated to grow at a CAGR of around 4.52% during the forecast period, i.e., 2024-30. The market growth is attributed to the rising adoption of smart devices, the growth of digital entertainment, technological innovations, and surging mobile penetration. The extensive integration of consumer electronics in both office and home setups created a positive impact on the industry growth in recent years. Wireless technology has become increasingly accessible, and the reliance on physical connections diminishes. In response to this trend, manufacturers have developed wireless technologies that enable the production of headphones with exceptional audio quality, thereby fostering overall market size.
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Market Dynamics
Indonesia Headphones and Earphones Market Driver: Growing OTT Consumption to Escalate the Market Growth
During the historical period, OTT consumption has skyrocketed in Indonesia owing to the large presence of Gen Z and millennials, content localization, and affordable data plans. Gen Z (born between 1997 and 2012) is currently the biggest generation group in Indonesia with around 27.94% of the total population or 74.93 million people according to the IDN Times in 2022. This young demographic population drove the demand for digital content in the country owing to tech-savvy preference, the presence of diverse content, and subscription flexibility offered by the OTT platform companies. This higher consumption of OTT platforms by the Gen Z population has increased the requirement for headphones and earphones in the past years for personalized viewing experience, content streaming on the phone, enhanced audio quality, etc.
Moreover, the fixed broadband penetration in the country is rising due to the rollout of infrastructures by telecom companies such as Telkom, and government initiatives. According to the World Bank, in 2022, Indonesia had about 4.8798 fixed broadband subscriptions per 100 people. This was about a 5.21% increase from 2021 when the penetration rate was around 4.54%. This growing penetration is expected to boost streaming services and increase screen time in the coming years. This would turn into a higher requirement for headphones & earphones.
Leading Companies in Indonesia Headphones and Earphones Market:
Xiaomi Corp, Samsung Corp, BBK Electronic Corp Ltd., Apple Inc., Shure, Harman International, Koninklijke Philips N.V., Anker, Bose Corporation, and Others
Segmentation of the Industry
The Indonesia Headphones and Earphones Market is highly fragmented and bifurcates into the following segmentations:
By Connectivity
-Wired
-Wireless
- Wireless headphones & earphones to hold the major share of the market in the forthcoming years owing to the growing gaming industry, health & fitness trends, rising disposable income, etc.
By Application
-Sports & Fitness
-Gaming
-Media & Entertainment
-Professional Use
-Virtual Reality
By Type
-In-Ear
-On-Ear
-Over the Ear
By Sales Channel
-Online
-Offline
–Exclusive
–Multi-brand
- The online segment is projected to hold major share in the forecast period due to the augmented use of digital technology, online transactions, and the growth of social commerce.
By Price Category
-Budget
-Economy
-Premium
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Regional Landscape
On the geographical front, the Indonesia Headphones and Earphones Market expands across the following:
By Region
-Jakarta
-Java
-Sumatra
-Others
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