Social media plays a critical role in today’s eCommerce success, allowing brands to reach a broader audience and generate engagement through customer-driven interactions. One of the most effective ways to boost product visibility and drive traffic to your WooCommerce store is by making it easy for customers to share your products on social media. The WooCommerce Social Share Plugin takes this a step further by encouraging customers to share products on platforms like Facebook, WhatsApp, Instagram, and more — all while rewarding them with discounts for doing so.
In this blog, we’ll dive into how the WooCommerce Social Share Plugin works, its powerful features, and how it can help you increase sales and build customer loyalty.
Why Social Sharing is Essential for Your WooCommerce Store
Social sharing allows customers to promote your products to their personal networks, offering you free, organic exposure. Here’s why this strategy is so valuable:
- Extended Reach: When a customer shares your product on their social media page, their followers and friends can view and engage with the product, broadening your reach beyond traditional marketing methods.
- Increased Credibility: People tend to trust recommendations from their friends and family over ads. Social sharing acts as a form of social proof, increasing trust in your brand and products.
- Enhanced Brand Awareness: Every time someone shares your product, your brand name is exposed to a new audience, enhancing your overall brand visibility.
- Sales Growth: By offering incentives like discounts for sharing products, you encourage customers to not only share but also return to your store to make purchases. This leads to increased orders and revenue growth.
WooCommerce Social Share: Key Features
1. Social Sharing on Popular Platforms
The WooCommerce Social Share Plugin allows customers to share your products across major social media platforms, such as:
By simply clicking a button, customers can share product links, images, or descriptions on their preferred platforms, helping you reach potential buyers who may not have discovered your store otherwise. The convenience of sharing directly from the product page encourages more social engagement.
2. Display Social Sharing Buttons on Product Pages
With this plugin, you can easily add social sharing buttons directly to your WooCommerce product pages. Whether it’s on the product listing, product details, or checkout page, these share buttons are designed to fit seamlessly into your store’s design.
Customers will see these buttons alongside product images and descriptions, making it convenient for them to share a product they love with just one click. The buttons act as a subtle nudge, reminding customers that sharing is easy and beneficial for them.
3. Customizable Button Text and Position
The WooCommerce Social Share Plugin gives you extensive customization options, allowing you to personalize the appearance of the social sharing buttons:
- Button Text: Customize the text on the buttons to match your store’s voice. Whether it’s a straightforward “Share on Facebook” or something more playful like “Tell your friends!”, you can align the button text with your branding.
- Button Position: Place the social sharing buttons in the most effective locations. You can display them below product images, next to the “Add to Cart” button, or at the end of the product description — whatever works best for your store layout.
By tailoring these options, you ensure that the social sharing buttons match the aesthetic of your store and enhance the user experience.
4. Offer Discounts for Social Sharing
One of the standout features of the WooCommerce Social Share Plugin is the ability to incentivize customers to share products by offering them discounts or coupons. You can create custom discount codes that customers receive after sharing your product on social media.
This feature not only encourages social sharing but also drives additional sales. Here’s how it works:
- Customer Shares Product: A customer shares one of your products on their Facebook, WhatsApp, or other social media pages.
- Receive a Discount: After sharing, the customer automatically receives a discount code.
- Return to Purchase: The discount encourages them to return to your store to make a purchase, using the coupon they just earned.
The discounts can be fixed amounts (e.g., $10 off) or percentage-based (e.g., 10% off), giving you full control over the type of offer. This method is an excellent way to build customer loyalty and encourage repeat purchases.
5. Customize Discount Offers
With the WooCommerce Social Share Plugin, you have the flexibility to create and manage custom discounts and coupons tailored to your marketing strategy. These discount offers can be based on:
- Fixed amount discounts (e.g., $5 off the next purchase)
- Percentage discounts (e.g., 15% off)
You can even customize the terms and conditions for each coupon to fit your store’s promotional needs. For example, you may limit the discount to specific products or categories or set a minimum purchase requirement for using the coupon.
The ability to personalize discounts gives you the tools to strategically increase sales while keeping your profit margins intact.
6. Leverage Social Proof to Build Trust
Social proof is a powerful marketing tool that helps build trust and credibility with new customers. When potential buyers see others sharing and endorsing your products on their social media pages, they are more likely to trust your brand and consider making a purchase.
This plugin allows you to leverage social proof by encouraging customers to share your products, essentially turning them into brand ambassadors. Every share acts as a recommendation, increasing the likelihood that others will explore your store and make purchases.
7. Increase Product Visibility and Reach
The WooCommerce Social Share Plugin ensures that your products are shared far and wide, increasing their visibility. With every share, your product reaches a new audience, helping you expand your customer base organically. The more people who share, the greater the reach, and the more potential sales you can generate.
Additionally, by offering discounts in exchange for sharing, you motivate customers to share products they’re excited about, further amplifying your store’s exposure.
8. Customizable Social Share Messages
You can customize the social share messages to align with your brand’s tone and marketing strategy. This feature allows you to define how product links appear when shared on social media, including the text, images, and descriptions that accompany the shared product.
A well-crafted social share message can significantly boost engagement, as it captures attention and makes your product more appealing to potential customers. Personalizing this message helps ensure that your brand stands out on crowded social media platforms.
How to Get Started with WooCommerce Social Share Plugin
Getting started with the WooCommerce Social Share Plugin is simple:
- Install the Plugin: Begin by installing the plugin on your WooCommerce store.
- Customize Settings: Set up the social sharing buttons, customize their text and positioning, and choose which social platforms to include.
- Create Discount Offers: Set up fixed or percentage-based discounts for customers who share your products.
- Enable Social Share Messages: Customize the share messages to make your products stand out on social media.
- Track Engagement: Monitor how often your products are shared and how many customers are using the social share discounts to make purchases.
By incorporating social sharing into your WooCommerce store, you empower your customers to act as marketers for your brand. With every share, your products gain more exposure, and your store builds trust and credibility.
Conclusion
The WooCommerce Social Share Plugin is a powerful tool for increasing product visibility, building customer loyalty, and boosting sales. By making it easy for customers to share products on popular social media platforms and rewarding them with discounts for doing so, you create a win-win situation for both your store and your customers.
Take advantage of this plugin to enhance your social media strategy, leverage social proof, and encourage repeat purchases through customizable discount offers. With extensive customization options and seamless integration, the WooCommerce Social Share Plugin is an essential addition to any eCommerce store looking to grow its online presence.