Gambling has come a long way. From people assembling in back alleys or drinking establishments to grand casinos operating in a regulated environment, the number of people who want to try a hand has only increased. And it has become even more convenient with the rise of gambling websites.
For many, gambling is a source of entertainment. An activity they enjoy in their leisure time. For some, it’s about the adrenaline rush that comes with it. And for others, it can be a shot at making quick money. Whatever the reason is, there are plenty of options out there for them to choose from. You can be someone who prefers skills over luck or luck over skills.
With this blog, let’s cover the 6 most popular games you’ll find on gambling websites. And if you’re a gambling website owner, add them up to give players an all-rounder experience. Make sure to read till the end to find a few tips on how to promote your gambling websites better. 6 Games You Can Find on Gambling Websites
Poker
Poker- probably one of the most talked about and played games in the history of gambling. The strategic card game requires players to read their opponents, catch their bluffs, calculate odds, and make decisions to hold the best possible hand of cards. It’s based on skill and luck, with two of the most popular types of poker being Texas Hold’Em and Five Card Draw.
The hand of cards refers to the type of cards you have and the sequence in which they are placed. For instance, the highest ranking hand is a royal flush holding a 10, Jack, Queen, King, and Ace of the same suit. The lowest-ranking hand, called a high card, happens when no two cards have the same rank, not from the same suit, and they’re not consecutive.
Blackjack
Blackjack is another strategic card game that rose to fame for its thrilling nature. Every player bets against the dealer, and the goal is to get a higher hand than the dealer without going over 21. Going over 21 is called busting. When a player has a better hand than the dealer without busting, they win the bet.
The ’21’ in question is the numerical on your two cards added together. If the first two cards are an ace and a ten-card, counting up to 21, it is considered a natural or a blackjack.
The game offers better gambling odds, making it highly coveted among players and a top choice for gambling websites.
Roulette
Known for its glamour and mystery, roulette is mostly a game of luck. Unless you want to strategize and play serious bets, of course. You place bets on where the ball will land on the spinning wheel- either on groups of numbers or individual digits.
You can play from the multiple versions of online roulette- American Roulette, French Roulette, multi-ball roulette, and multi-wheel roulette, depending on the rules you’re most comfortable with.
Slots
Another game that is dependent on luck is slots. Digital slot machines give off the same feelings as a physical casino. You pull a virtual lever, and the reels start to spin. If after stopping, the layout on the screen coincides with the placed bets, the player wins the jackpot.
You can pick from various types of slots- traditional slots, video slots, and progressive slots. The rules might differ from one slot to another, but once you know the basics, you’re all set to play. Being one of the easiest gambling games out there, slots can be a profitable addition to all gambling websites.
Bingo
Bingo is a highly coveted game of chance played using scorecards where players mark off numbers as they are called out. To win, you must mark off the number in a predetermined pattern, such as forming lines, four corners, specific letters and numbers, an outside edge, or a full house. The first person to cross off the numbers and shout ‘Bingo’ is declared the winner.
It’s usually a social game played with friends and communities and is legalized in most states of the U.S.
Sports Betting
Think you can predict the outcome of a game? Why not play a hand at sports betting? The sports event could be anything- from something more traditional like a horse race to a modern sport like soccer.
Sports enthusiasts make predictions and place wagers on the game’s result or individual players’ performances. Bets are usually made through bookmakers (aka sportsbooks), and the total money wagered by betters is known as a handle.
Sports betting brings in huge profit opportunities for gambling websites. A Statista report revealed that the number of online sports bettors in the U.S. alone is forecasted to rise from 25 million in 2022 to 37 million in 2025.
Tips to Promote Gambling Websites Better
Owning an online casino or gambling website comes with the challenge of standing out in a crowded industry. Gamblers usually prefer to be on the most popular websites, afraid of trying something new and getting scammed in return. This creates a serious issue for new websites trying to break into the industry. So, what can be done? Here are a few tips that you can follow to promote gambling websites better.
Collaborate with Streamers and Influencers
There’s no shortage of gaming streamers and influencers with a huge loyal fanbase. One that only keeps increasing. Collaborating with them for a live gaming session, sponsored posts, or exclusive streams can get new gambling websites the exposure that they need. You can reach a bunch of their followers, and utilize their influencing power to bring in players.
Partner up with Affiliates
Imagine spending only when you get a new sign-up on your website. That’s the power of affiliate marketing. Gaming influencers are always on the lookout for new ways to earn; one of the most popular means being affiliate marketing. They promote your website and, in return, gain a commission if their affiliate code is used. Partnering up with them will definitely work in favor of your budget.
Advertise through PPC
Gambling advertising through PPC is one of the most famous promotion tactics that has always seemed to work. Start with targeted campaigns based on the kind of game they prefer, the place they are located at, and what they search on the internet. An online casino PPC agency like 7Search PPC can help you get started.
The key to bringing your gambling digital ads to the top is by targeting very specific keywords. These keywords can either be linked to your USP, your location, or something that’s very specific to your site. For instance, something like ‘Poker games online free with friends’ can work if you offer the service of playing with friends.
Grow your Socials
Social media can connect you directly with potential customers. They could be following your competitors, searching through hashtags or keywords, or actively participating in a community. Growing your presence on social platforms can help potential customers get a better idea of your gambling websites. You can try to create hype around games by announcing giveaways and tournaments- and eventually create a steady player base.
Tease with Engaging Content
How will the people know what you have to offer? The same monotonous ads have been around for ages, and frankly, they don’t get many clicks. Interactive PPC ads or posting trailers on social media work well in breaking this monotony and getting users to check out what the game is all about. By providing glimpses into what the gaming experience can look like, you can build interest and entice new players.
Special Incentives for the Win
Everybody loves a good offer. Whether it’s through free plays, first-time bonuses, or welcome-back discounts. They keep users on edge- playing more and wanting to strike a good deal. Very few people will turn down the chance to hit the jackpot on the first spin.
Additionally, loyalty programs work well to retain users in the long run. Rewards, bonuses, and exclusive promotional offers made to the most loyal players keep them coming back for more. This further cultivates engagement within gambling websites, making them gain authority and compete with the rest.
Conclusion
These six popular games on gambling websites are just the start. There’s always more to explore and innovate. Coming up with new features and hosting frequent tournaments is necessary to stay relevant in the gambling industry.
In the end, it all comes down to the kind of experience you can provide to the players and how better you can promote. Stay real with what you offer and keep up with the regulations. Refrain from misguiding them with unreal claims or promising something out of your capacity. And if advertising sounds too much of a hassle, let gambling ad networks like 7Search PPC do the work for you.
Frequently Asked Questions (FAQs)
Are gambling websites legal?
Ans: The legality of gambling websites depends on where they operate. Some states have it legalized, others have it regulated or completely banned. It’s essential to note where you stand before gambling.
Is gambling a profitable industry?
Ans: Plenty of casinos have shifted to online gambling, and the industry only seems to be growing. But to make it big and become a profitable business, you will have to amp up your regular customer base.
Which is the best form of promotion?
Ans: PPC advertising and affiliate marketing are known to be the best forms of promotion for gambling websites. They are cost-effective and flexible enough to be shut down whenever necessary.
How can I distribute my advertising budget?
Ans: Budget distribution will depend on how many regular players you have and how many more you wish to attract. If you have a few leads or new signups, you can put your budget into retargeting ads to retain them for the long run. Ultimately, you can keep on testing what works based on the situation and keep track of your analytics.
How can I tell if a gambling website is real or fake?
Ans: To understand if a gambling site is real or fake, you will have to do your research. Look at the website and social media, go through the terms and conditions, ask around, check reviews, and verify any certifications.
References
Why Is Your Average CPC So High and how to fix it?
What Is The Best CPC Ad Network?
The Anatomy Of An Irresistible Display Ads
Retargeting Ads: Reach your Target Audience With PPC Ad campaign