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The results are both relevant and personalized to tailor the search to human being looking for the information, by letting their friends tell them that they liked your service. It’s word of mouth marketing integrated into the online marketplace.
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It will be the central theme, the niche, upon anyone will base all of the site’s Content (hence the term “Theme-Based Content Site”). Every page a person simply write can about a subject matter that relates to your Site Concept. Each one of those topical pages focuses on a Specific Keyword, which is the reason I also call these pages “Keyword-Focused Content Pages (“KFCPs”).