Information and communication technology (ICT) has become increasingly popular in this information age that we are in. ICT has been weaved into literally everything done by a digital marketing company in Gurgaon.
The development of ICT caused a modification in the operations of several industries. These modifications include the involvement of software and AI in running different operations within an industry. As usual, the digital marketing agency in India was not left out on this recent development.
In this article, we will be looking at the several applications of ICT in the digital marketing company in Gurgaon.
Let’s get started.
What is ICT?
Information and communication technology (ICT) is composed of all the components that enable modern computing. It seems first to make the creation, processing and sharing of information between humans easier.
There are a lot of components that come together and collectively make up the term ICT. Some of them include:
- Artificial intelligence (AI)
- Robotics
- Blockchain technology
- The metaverse
- Cryptocurrency and Web3
- Social media
- Virtual and Augmented Reality
- Video conferencing and so on
ICT is constantly evolving and its applications in several industries are increasing accordingly. One of such applications we want to focus on is in digital marketing.
Application of ICT in digital marketing company in Gurgaon
Digital marketing is the component of marketing that uses the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote a brand’s products and services.
From this definition, we can say that the digital marketing company in Gurgaon cannot exist with ICT.
Here are some of the applications of ICT in digital marketing.
Social media
Social media is one of the most powerful tools used by digital marketing company in Gurgaon. With the evolution of social media as a digital marketplace, it has a lot of benefits being used as a digital marketing tool.
The use of social media by brands have brought them increased sales, customer reach, and brand awareness.
With billions of users globally popular social media platforms such as Twitter, Facebook, Instagram and in some cases LinkedIn gives you a platform to engage with a wide range of customers worldwide. The key is to know where your target audience is the most.
Content Management System
Content management systems (CMS) is a tool or software that helps one or multiple users to manage content. Through CMS an individual or a digital marketing company in Gurgaon can efficiently create, modify, organize and publish digital content.
There are over 73 million websites that use CMS. But not all of these CMS are the same. There are five main types of CMS used. They include:
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Enterprise Content Management System (ECM)
This type of CMS allows businesses to be able to create and manage different forms of content. It further enables the distribution of the content to a specific type of audience of your choice.
Examples of this CMS include Zoho Docs and DocuShare.
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Digital Asset Management Systems (DAM)
This CMS allows you to create, modify, store and distribute digital assets such as images, logos, fonts and so on.
Examples include; Bynder and MediaValet.
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Component Content Management System (CCMS)
CCMS is a software that manages content by breaking it down into smaller and easily shared units known as components. These components serve as a medium of information distribution across multiple devices.
An example of CCMS is Xyleme.
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Document Management System (DMS)
A document management system is a cloud-based medium for storing, managing and sharing documents.
Examples include; Dropbox, OneDrive, Google Workspace.
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Website Content Management Systems (WCMS)
WCMS creates a solution to allow users to manage web content without the technical knowledge of a programming language.
It is fully automated, which helps to save time.
Examples include; WordPress, Hubspot and Webflow.
Use of AI in marketing
AI helps create smart marketing solutions for digital marketers. It has various applications in digital marketing that are both cost efficient and time saving.
Some of the applications of AI in digital marketing includes:
- Content ideation
- Content creation
- Crafting of marketing strategies
- Creation of video marketing content
- Provision of useful marketing insights
- AI in virtual and augmented reality
With the use of AI however, you must be careful to verify the information you get by conducting a thorough research. In most cases, AI does not provide the best solutions to your needs, it just points the way for you to go.
Automation in marketing
The term, “if you snooze, you lose” very much applies in digital marketing. Digital marketing efforts must be timely and this is where marketing automation steps in. Marketing automation is the management of marketing tasks by technology with little or no human effort.
For a brand with an enormous number of marketing tasks, monotonous marketing tasks might seem like a waste of time. Marketing automation tools help the digital marketing agency in India to save time and increase the efficiency of their marketing efforts.
Examples of these tools include; Mailchimp, Hubspot, Marketo, Pardot and so on.
Conclusion
The inclusion of ICT into digital marketing has made easy the marketing efforts of the digital marketing company in Gurgaon. By creating time saving but efficient marketing solutions, these companies are able to compete with other industries in their niche.