The gaming industry is one of the very industries in the world that has experienced a constant growth pattern since its inception. Moreover, the quick spread of affordable technology via mobile devices makes the industry ever more attractive. There are loads of game genres and people from all age groups have their preferences. For instance, the older generation tends to prefer casual games such as Candy Crush or Ludo. The younger generation tends to like the more flashy and action-packed games such as Call of Duty or Pub G. It is easier to reach bigger audiences by availing services from a gaming translation company.
What Does a Game Translation Company Do?
A game translation company localizes and translates your game for various audiences. This is done by providing subtitling services, dubbing services, UI/UX changes, script writing, and more. By availing services from the right game translation company, you can increase reach, and profits, and increase the game’s community size.
What Language to Translate Your Game Into?
Multilingual software translation services may be the best bet at gaining quick traction and making your game more likely to be a quick success. Looking at things statistically, you do increase your reach more when you translate your game into more languages. For instance, translating your game from English to Mandarin adds a billion more people to your target audience. Now also avail Hindi translation, and you have a billion more people to target.
Here are some languages to consider for better profit and reach:
English
Well, I mean English definitely needs to be on the list. It is the unanimously accepted global language. Moreover, a wide variety of people who do not even live in English-speaking countries also speak the language.
Spanish
The second most spoken language in the world is Spanish. Latin America, Spain, the USA, and many other Hispanic communities are vital to the growth of your game.
Mandarin
Well, the most spoken language in the world and among one of the most densely populated places on Earth China has to be on your list. Also, China ranks top for most gaming profit among all countries.
Japanese
The Japanese are sort of pioneers of multilingual software translation services for the gaming industry. The case study for the Final Fantasy series is proof enough of how effective multiple language translations can be for game sales.
Russian
The Soviet Union has a considerably large and active gaming community. Moreover, other countries such as Ukraine, Belarus, Kyrgyzstan, and Kazakhstan also speak Russian. There is a sizable Russian audience in various parts of Europe.
Arabic
You can reach the Middle East and many African countries by availing Arabic translation services for gaming. Also, the Arabs especially in the UAE have good buying power and are very avid gamers. Moreover, the Arab community is open to trying new games based on game trailers.
French
The French language is spoken in France, Europe, Africa, and Canada. Furthermore, you can target many European countries by translating your games into French language.
Korean
Adding on, South Korea is a big and profitable market for gaming. Moreover, people are very enthusiastic, and Korean idols are globally trending.
Some Popular Games That Utilize Translations
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FIFA
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Call of Duty
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Pub-G
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Fortnite
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Candy Crush
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Ghost of Tsushima
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Far Cry Gaming Series
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Unchartered series
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Last of Us
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Subway Surfers
There are many more, with almost all major titles utilizing transaltions for one language or more.
Final Thoughts
It is best that you first identify what it is that you want to achieve through translating your game. Do you want to have a bigger community? Do you want to monetize more? Do you want to be more popular? Conduct market research to see which types of games are in demand in different regions and then translate your games accordingly.
Moreover, a large market size does not guarantee profits. But where there is demand and less supply certainly does guarantee profits. Also, you can use stats to make a more informed decision. Moreover, it is also important to realize that translating your game is a long-term investment. It will benefit you in the long run in many ways.