Every year, new trends in digital marketing emerge as technology advances. The changing trend in 2024 is because of new technologies like AI. Digital marketing methods are changing as AI emerges and customer behaviour shifts. Marketers should be up to date on the latest trends and technologies.
If you want to know more about the digital marketing trends in 2024, you are welcome to read this blog.
About digital marketing
Online marketing campaigns that show up on a computer, phone, tablet, or other device are commonly referred to as digital marketing. It can take various forms, such as online video, display ads, search engine marketing, paid social ads, and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the Internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Why is digital marketing important?
To succeed, companies need to discover efficient methods of promoting their goods and services, and this is more difficult than it has ever been. Consumers face more choices from more providers, all clamouring for their attention. Deploying compelling content on digital marketing platforms is one way to stand out from the crowd.
Another reason digital marketing is so important to businesses is simply this: it’s where your ideal customer is hanging out. According to the research experts at Statista, as of 2023, there are 5.19 billion internet users and 4.88 social media users worldwide. On average, internet users spend six hours and 40 minutes online every day.
This enormous, highly engaged online audience presents tremendous opportunities for businesses that want to gain visibility for their goods and services. Digital marketing offers near-endless opportunities for connecting with potential customers and is a vital component of nearly every business’s marketing mix.
Top digital marketing trends in 2024
Social media trends:
Social media platforms are dominating digital marketing in 2024 because of a high jump in social media users in the last 5 years. To stay competitive and win over users, organizations should consider social media marketing.
Trending social media apps:
- Newly launched threads on Instagram: Meta launched Threads in July 2023 and now claims to have 100 million monthly users, a figure that will undoubtedly increase. Brands should have a presence on Threads, even if it’s just grabbing a username because user numbers will increase in 2024. Do your research. Have a look and see how other brands are using it, such as Canva, TedTalks, and Channel.
- LinkedIn marketing: There’s a lot of interaction between creators on LinkedIn. On a personal profile, you can enable ‘Creator Mode’, which improves your profile and gives you access to additional tools. For sponsored advertising, video advertisements appear to be delivering the most engagement on LinkedIn.
- AI integrated social media: AI is being used by social media marketers to drive productivity. AI tools like ChatGPT and Midjourney help marketers come up with campaign concept ideas and social post ideas, and help with copy generation and text-to-image generation.
SEO trends:
Google’s SGE is transforming the search experience with generative AI. The goal is to provide more relevant and comprehensive information to users based on questions. SGE also provides relevant links and has a conversational mode where users can follow up with more questions – in essence, have a conversation with Google.
PPC (pay-per-click) trends:
With such fierce competition for customers, paid advertising offers a way for companies to target their core audience with relevant messages. What makes the pay-per-click (PPC) model so enticing is that marketers can control their spending and stick to a budget.
Influencer Marketing:
Influencer marketing is a digital marketing strategy where businesses partner with individuals with a significant social media presence to promote their products and services. It allows companies to improve their brand presence and reach a large audience on social media.
Since India has a lot of youth population, influencer marketing is an effective way to reach the masses. The industry is expected to reach INR 28 billion by 2026. It is also projected to have an annual growth rate of 25% in the next five years
Video Marketing:
Video marketing is a potent digital marketing tool for businesses trying to increase their customer base. They are believed to be more effective than any other digital marketing medium. Because videos are easy to consume, appealing, and informative, they are a digital marketing trend to look out for in 2023.
Many social media applications like Instagram, YouTube, and Facebook have integrated short video-format content into their algorithms, helping brands reach their target audience
Chatbot:
Chatbots allow people to find information quickly and easily without requiring human intervention. The essential characteristics of chatbots are that they cater to a global audience, are available 24/7, can answer customers’ most frequently asked questions without human intervention, and help users make marketing decisions.
AI-ML integration:
AI is used across industries to identify the needs and demands of customers, automate a business process, and gain a competitive advantage. Additionally, it is used to discover buying behaviour patterns and monitor and formulate excellent marketing strategies.
Moreover, AI applications like machine learning and deep learning are used for various customer and marketing-related activities like content creation, ad monitoring, interacting with customers, etc.
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Conclusion
For marketers, 2024 will be both an exciting and difficult year. Artificial intelligence is revolutionizing industries and departments as well as consumer behaviour and purchase patterns. The one thing we’ve learned from talking to our experts is that marketers need to embrace AI to be effective in their jobs. Even if your role is not impacted by AI right now, it will be in the future. So start learning about the technology and start using some of the platforms. Otherwise, you risk being left behind!
Think about which trends matter to you and focus on what you can take advantage of in 2024.