Did you know that over 86% of the global population owns a smartphone, but less than 25% of app users feel comfortable using apps in a foreign language? While most global consumers can understand simple English, 72.4% of users wish to buy their products in their native language. If your app isn’t localized, you are giving up a huge chunk of possible revenue.
Let’s discuss why app localization services are important for international market success and how they can propel your app beyond borders.
What is App Localization?
App localization is more than just translating text to fit another language. It encompasses the entire process of adapting everything within your app-including text, images, cultural references, currencies, date formats, and even how the UI will be presented to match exactly what each target market prefers. The key objective is a user experience that’s natural and natural-feeling for all users, regardless of location.
Why Your App Needs Localization
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Leverage Global Markets
They encompass platforms such as the App Store run by Apple and Google Play Store that include more or less global appeal. The Apple App Store can reach 155 countries. It is available in 28 languages. The Play Store encompasses 46 languages. However, global availability doesn’t mean global appeal. Without localization, your app is just another download waiting to be skipped.
Local apps are much more visible in the app stores, the user reviews are better, and users are retained strongly; all of these convert into larger downloads and further revenue.
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Beat the Competition
Users want to communicate with an application in their native tongue. Indeed, 90% of the users of apps in non-English countries prefer applications in their mother tongue. Localization makes your app a friendly personal interface; this is different from the competitors and increases the loyalty of the customers.
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Enhance User Experience
Localization makes your application relevant to and accessible in any given culture and language. Adaptation of currency settings or date formats makes the user feel appreciated and understood – which translates into higher satisfaction. Enhanced user experience can often lead to more positive app store ratings-one of the primary drivers of successful apps.
The Localization Checklist for Success
Use the following essential steps to maximize your app’s global potential:
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Begin Early with Internationalization
Localization plan at the development stage. The agile design of the application makes easy onboarding of new languages and cultural adaptations without heavy redevelopment.
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Collaboration with Experts
Translation quality matters – really, your brand will depend on it. As far as localization of apps goes, Linguidoor collaborates with 523+ professional linguists to guarantee culturally considered translation with a 99.5% success rate ensuring your app sounds right with audiences worldwide.
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Optimization for App Stores
ASO for other regions is also important. Titles and keywords, as well as descriptions, have to mirror the users’ preferences in languages and search patterns.
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Localize Visuals and UI
Images, icons, and colors are culturally charged. What may be found acceptable in one region will be jarring or confusing in another. Localization also entails different writing directions (for example, right-to-left for Arabic) and keyboard layouts.
The Cost of Ignoring Localization
Skipping app localization services is not just a missed opportunity, but literally a direct revenue loss. For example:
- Apps that invest in localization see 26% more downloads within their first week of launch in a new market.
- Poorly localized content drives 40% of users to abandon an app entirely.
Localization is a tiny investment compared to the massive returns it can generate.
Why Choose Linguidoor?
With over 10 years of experience and 65+ language services, Linguidoor is a trusted localization partner for apps. Whether it’s app content, UX localization, or just general cultural insights, Linguidoor makes sure your app feels tailor-made to any market.
The following are the reasons for choosing Linguidoor:
- Over a decade of experience in 10+ industries that ensure correct industry-specific localization
- 99.5% error-free content accuracy
- Support for more than 523 professionals handling the continuous update and expansion of your app.
Conquer Global Markets with Linguidoor’s App Localization Services
If you are ready to scale your app across borders, Linguidoor’s services for app localization can help you overcome cultural gaps and reach global users. From adapting imagery to optimizing the listing of your application on app stores, and even complying with local regulations, Linguidoor has it all.
Don’t let language be a barrier. Partner with Linguidoor in unlocking the key to successful globalization.
Ready to transform your app into a global powerhouse? Contact Linguidoor today to start your localization journey!